Geographic Market Analysis: This analysis provides valuable insights into which geographic markets are thriving, which ones have significant customer engagement and revenue generation potential, and which ones may require targeted marketing or operational adjustments.

Customer Segmentation: Understanding where customers are concentrated enables more effective targeting of marketing campaigns. Use in tandem with the Customer Segment Builder Hop, which is a great way to get a list of customers based on their location. This can be used for tailored promotions, advertisements, and product offerings.

Operational Efficiency: The report aids in operational efficiency by providing insights into the geographic distribution of orders. Stores can optimize fulfillment processes, shipping strategies, and logistics partnerships based on the demand patterns identified in different locations. This contributes to cost-effective and timely order fulfillment. These metrics can be monitored using Fulfilment Export, Shipper Performance, Shipout Performance, and Delivery Performance Hops.