Measure your landing pages performance

Measure your landing pages performance

Hop Designer

Ryan Jensen

Category

Marketing, Revenue

This report shows you the performance of your Google Ads landing pages. It gives you a picture of how well your landing pages are responding, and converting as well as its cost-effectiveness.

Integration(s)

How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Optimize Landing Page Conversion: By analyzing metrics such as Purchase Conversions, Cost per Purchase Conversions, and Revenue for each landing page, e-commerce stores can identify high-converting pages and optimize underperforming ones. This optimization can include improving the design, content, and calls-to-action on the landing pages to maximize conversions.


  2. Mobile Experience Enhancement: Users can use this landing page mobile performance metrics to measure, identify problems, and enhance the mobile user experience, ensuring that landing pages are responsive, load quickly, and provide a seamless experience for mobile users.


  3. Cost-Efficiency Analysis: Understanding the relationship between Click Through Rate (CTR), Average Cost-per-Click (CPC), and Cost helps to assess the cost-effectiveness of each landing page. This analysis aids in allocating budget effectively and identifying opportunities to improve the return on ad spend (ROAS) by optimizing landing pages.

In This Report

Metrics

  • Mobile-friendly click rate

  • Valid AMP click rate

  • Mobile speed score

  • Clicks

  • Impressions

  • Click Through Rate (CTR)

  • Average Cost-per-Click (CPC)

  • Cost

  • Purchase Conversions

  • Cost per Purchase Conversions

  • Revenue

Grouped By

  • Landing Page

  • Campaign

  • Ad Group

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.