Review key metrics by ad channels

Review key metrics by ad channels

Hop Designer

Mayank Verma

Category

Marketing

This is a report on your ad metrics across Google, Facebook, and TikTok.

Integration(s)

How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Cross-Platform Performance Analysis: The report enables e-commerce stores to assess the performance and cost-effectiveness of their advertising efforts on Google, Facebook, and TikTok collectively. By looking at these metrics across these platforms, businesses gain a holistic view of their cross-channel advertising effectiveness.


  2. Optimizing Ad Spend Allocation: The report assists in optimizing ad spend allocation by providing a comparative analysis of revenue generated across ad channels. E-commerce stores can strategically allocate budgets to platforms that demonstrate higher revenue generation, ensuring a maximized return on advertising investment.

In This Report

Metrics

  • Impressions

  • Clicks

  • Cost per click

  • Click Through Rate

  • Cost per Mille

  • E-commerce Conversion Rate

  • Total Spend

  • Revenue

  • Return on Ad Spend

Grouped By

  • Google Ads

  • Facebook Ads

  • TikTok Ads

See also:

Ad channel conversion performance over time

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.