Ad Campaign Performance Evaluation: E-commerce stores can use the report to assess the overall performance of TikTok ad campaigns. Metrics such as cost, CPC, CPM, impressions, clicks, and CTR provide a comprehensive view of how each campaign is performing in terms of cost efficiency and audience engagement.

Budget Allocation Optimization: By analyzing the cost and performance metrics of different campaigns, businesses can optimize their budget allocation. This includes identifying high-performing campaigns for increased investment and reallocating budgets from underperforming campaigns to those with better ROAS.

Audience Engagement Analysis: Metrics such as paid followers, total initiated checkouts, and total complete payments provide insights into audience engagement and their journey through the conversion funnel. Users can understand how effective their TikTok campaigns are in driving specific actions and conversions.

Checkout Funnel Optimization: The report includes metrics like unique add-to-cart, unique checkout, and unique purchases, enabling e-commerce stores to optimize their checkout funnel. Understanding where users drop off in the funnel helps in making adjustments to enhance the user experience and increase conversion rates.

Decision-Making for Scaling or Pausing Campaigns: Based on the daily performance data, e-commerce stores can make informed decisions about scaling successful campaigns or pausing underperforming ones. This dynamic approach ensures that advertising budgets are allocated effectively for maximum impact.