1. Performance Evaluation and Strategy Adjustment: Evaluate the performance of each marketing channel in terms of revenue, orders, and customer behavior. Identify trends and patterns to adjust marketing strategies in real time, ensuring optimal results.

2. Resource Allocation and Budget Optimization: Analyze cost-related metrics such as CPC and CPM alongside revenue data. Allocate marketing budgets effectively by prioritizing high-performing channels. Optimize resource allocation to maximize ROI and minimize costs.

3. Customer Behavior Analysis and Personalization: Utilize data from Google Analytics 4 to understand user behavior, such as bounce rates and sessions. Tailor website content and user experience based on this analysis, providing personalized interactions and increasing customer engagement.

4. Campaign Effectiveness and ROI Assessment: Evaluate metrics like CTR, orders, and ROAS across different ad platforms. Determine which ad campaigns yield the best results and focus efforts on refining and scaling those campaigns. Calculate the ROI of each campaign to ensure cost-effective advertising strategies.