Hop Designer
Mayank Verma
Category
Marketing
This report helps track and monitor the daily performance of your Google Ads campaigns. It's beneficial for identifying performance trends, evaluating performance, and making decisions about campaign adjustments or termination.
For maximum benefit, schedule this report to run daily and connect it to a Looker dashboard.
Integration(s)
How to use this Hop.
Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.
Performance Trend Analysis: This report allows e-commerce stores to track their Google Ads campaign metrics daily, identifying trends and patterns in campaign performance over time, helping them gauge effectiveness and make informed decisions.
Campaign Evaluation and Optimization: By analyzing key metrics like CPC and conversions daily, businesses can identify underperforming campaigns and adjust settings or reallocate budgets to maximize returns.
Budget Allocation and Resource Management: Daily monitoring of campaign costs and performance metrics enables data-driven decisions about budget allocation, ensuring resources are allocated to campaigns with the highest ROI potential.
Conversion Rate Optimization (CRO): Insights into conversion metrics facilitate the identification of opportunities for CRO, enabling businesses to optimize ad creatives, landing pages, and targeting parameters to improve conversion rates.
In This Report
Metrics
Cost
Impressions
Click Through Rate (CTR)
Average Cost-per-Click (CPC)
Cost
All Conversions
Purchase Conversions
Purchase Conversions Value
View Through Conversions
Cost-per-Purchase Conversions
Purchase Conversion Rate
Grouped By
Date
Campaign Name
Campaign State
Campaign Type
Connect your Shopify store and automate this report. You will never have to manually work with data again.