Keyword Performance Assessment: The report offers insights into the performance of specific search keywords, allowing e-commerce stores to assess which keywords are driving clicks, impressions, and conversions. This information is valuable for optimizing the selection and bidding strategy for keywords that align with business goals and target audience.

Cost Optimization: Analyzing the cost-related metrics such as Cost, Average Cost per Click (CPC), and Cost Per Conversion allows businesses to optimize their budget allocation. Identifying keywords with high costs relative to conversions enables strategic adjustments to maximize the return on ad spend (ROAS).

Ad Position Insights: Metrics such as Impressions (Abs. top) % and Impressions (Top) % provide information about the ad position on the search results page. Media buyers can use this data to evaluate the visibility of their ads and make bid adjustments to improve ad placement, potentially increasing click-through rates.

Conversion Metrics Analysis: The report includes key conversion metrics such as Conversions, View Through Conversions, Cost Per Conversion, and Conversion Rate. This is especially useful to evaluate the effectiveness of keywords in driving desired actions, whether it's making a purchase or completing another conversion goal.

Campaign Goal Alignment: By aligning the analysis with campaign goals, media buyers can ensure that keywords are contributing to the desired outcomes. Whether the goal is direct sales, lead generation, or brand awareness, understanding how different keywords support these objectives informs strategic decision-making.