Campaign Effectiveness Analysis: Marketers can use the report to evaluate the overall performance of their email campaigns. By analyzing metrics such as total recipients, unique opens, click rates, conversion actions, and revenue (e.g., added to cart, started checkout, placed order), businesses can assess the effectiveness of different campaigns in engaging subscribers and driving desired actions.

Optimization of Email Content and Timing: By examining metrics grouped by parameters such as day of the week, date, time, and subject, marketers can identify patterns and trends in email engagement. This information can be used to optimize email content, timing, and targeting strategies for better engagement and conversion rates.

Campaign Performance Comparison: The report allows marketers to compare the performance of different email campaigns based on various metrics and parameters. By analyzing the success factors of top-performing campaigns and identifying areas for improvement in underperforming ones, businesses can refine their email marketing strategies and tactics over time.

Customer Journey Mapping: Analyzing the progression of subscribers through the purchase funnel (e.g., from opens to clicks to conversions) provides insights into the effectiveness of different touchpoints in the customer journey. E-commerce stores can use this to map out the customer journey, identify opportunities for engagement and conversion optimization, and tailor future email campaigns accordingly.