Optimizing Sales Channels: The report helps identify which sales channels drive the most profitability. For instance, if the Online Store consistently shows higher Gross Margins, the store owner can allocate more resources to its marketing efforts, while addressing inefficiencies in lower-performing channels to enhance profitability.

Tracking Promotions’ Impact: By analyzing sales trends during promotions, the report can reveal which channels effectively balance Gross Sales and Profit Margins. For example, if a channel maintains steady Net Sales and margins during a holiday sale, future campaigns can prioritize this channel, while discounts on less profitable channels are adjusted to avoid revenue loss.

Reducing Return Rates: The report highlights return trends that can be traced to a sales channel. By addressing potential issues like misleading product descriptions or inadequate customer expectations in such sales channels, the store can reduce returns, improve Net Sales, and boost customer satisfaction.