Geographic Performance Analysis: The report allows e-commerce stores to conduct a comprehensive analysis of their store's performance on a country-by-country basis. By examining metrics such as users, new users, engaged sessions, and engagement rate for each country, businesses can identify regions with high user engagement and areas that may require targeted marketing efforts.

Conversion Rate Variations: Analyzing conversion-related metrics such as all conversions, add-to-carts, checkouts, and e-commerce purchases by country enables e-commerce stores to identify countries with high conversion rates. This can inform targeted marketing campaigns, while those with lower conversion rates may benefit from customized promotional strategies or website optimizations.

Localization and Regional Targeting: With insights into country-specific performance, e-commerce stores can implement localization strategies. This includes tailoring website content, marketing messages, and promotions to cater to the preferences and cultural nuances of specific regions.

Market Expansion Opportunities: Identifying countries with increasing user engagement and positive conversion trends presents data to back up an opportunity for market expansion. E-commerce businesses can leverage successful performance in one region to inform strategic decisions about entering new markets or intensifying marketing efforts in existing ones.

Advertising Strategy Optimization: For e-commerce stores running international campaigns, the report provides insights into the performance of different countries. Businesses can optimize advertising strategies by allocating budgets based on the revenue contribution and engagement levels of each country, ensuring a more cost-effective and targeted approach.

Website and Checkout Experience Enhancement: Examining the performance metrics for checkouts and e-commerce purchases by country can highlight potential areas for website and checkout process optimization. Stores can identify regions with higher checkout abandonment rates and implement any improvement that can be made to enhance the overall shopping experience for users from those countries.