Performance Trend Analysis: By comparing key revenue metrics such as total sales, orders, products sold, and new customers, users can observe performance trends over a specified time period. Analyzing year-on-year variations provides insights into whether the business is experiencing growth, stabilization, or contraction. The reporting timeframe can be tailored based on their business cycles, marketing campaign durations, or seasonal variations.

Marketing Effectiveness Evaluation: The report analyzes social Ad spend to evaluate advertising channel effectiveness by comparing it with key revenue metrics. It can also provide insights into Customer Acquisition Costs by users comparing social ad spend with the number of new customers. Identifying the most impactful advertising platforms for sales and customer acquisition helps optimize the allocation of the advertising budget.