Announcements
06.03.2025
TLDR
Airboxr's new Murphy AI acts as your internal consultant, who understands data and e-commerce intimately. Murphy looks through the reports you run with Airboxr and provides you with specific action steps to leverage your data for revenues and profitability.
Machine learning and large language models (LLMs) have transformed the way we interact with data. The more information they process, the smarter they become—identifying patterns, uncovering trends, and generating insights that were once buried in spreadsheets. Technology has made data analysis faster, but understanding what to do with that data is still a challenge.
That’s where Murphy comes in.
Airboxr already simplifies data collection and analysis, pulling key business metrics into your spreadsheets in seconds. Murphy takes it further—interpreting your data and offering strategic recommendations, just like a consultant would.
Built specifically for ecommerce and retail brands, Murphy is the result of over 20 years of data and ecommerce experience—combined with insights from two years of customer interactions. It reflects the real questions store owners ask, the decisions they make, and the data they rely on to make those decisions.
Analyst vs. Consultant: How is Murphy different
A data analyst tells you what happened: sales are down in a region, your ad costs are rising, or customer retention is dropping. A consultant tells you why and what to do about it.
Murphy bridges this gap—highlighting key takeaways from your reports, flagging trends, and even suggesting next steps based on your data. Whether you’re tracking marketing performance, sales efficiency, or customer behavior, Murphy helps you not just analyze, but act.
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Make Faster Decisions with Murphy
Murphy helps ecommerce and retail store owners cut through the noise and make smarter business decisions, fast.
Product & Pricing Decisions
Which product variants do I need to stock up on?
Which products do I need to get rid of quickly?
Which products should I promote to acquire high-LTV customers?
Marketing Decisions
Which products should I bundle together?
Which products should I be cross-selling?
Which coupon codes should I keep or get rid of?
Which ad channel should I put more budget into?
Which video ads should I double down on?
Retention Decisions
What are my core customer segments?
Which customer segment should I focus my efforts on?
What activities drive retention the most?
When should I send remarketing emails to engage old customers?
Sales Decisions
Should I sell on multiple channels?
Which sales channel is most profitable?
What should my sales strategy look like for off-peak seasons?
Go ahead and run a report from your Airboxr app, and see Murphy in action today.
Disclaimer: Murphy provides AI-generated insights based on your data, but it’s important to verify the recommendations before making business decisions. While AI can highlight trends and suggest actions, human expertise is essential to ensure accuracy, context, and strategic alignment. Always review and validate Murphy’s insights before implementing changes.
