Google Analytics is an incredibly powerful resource, tracking tons of metrics that can be used to draw insights on your business and how users are interacting with your product. With Airboxr, you will be able to draw upon these insights to gain a clearer picture of how well your site is helping you reach your performance goals, and the strategies that you should employ to help you attain them. In this article, I will go through some ways you can use Airboxr to pull key metrics to help with your decision-making.

Analyze Visitor Statistics

A key facet of understanding just how well your business site is doing in attracting customers is by quantifying the amount of visitors and traffic to your site. These metrics include the number of users that visit your site or the number of user and bounce sessions generated, all of which should give you an idea of how well your website is doing at attracting new users, and also how good it is at retaining customer's interest after your customers visit your page.

With Airboxr's Source/Medium Performance Hop, you will be able to do just that and track the following Google Analytics metrics:

• Number of Users: How many users visited your website over the specified time period?

• Number of Sessions: How many new sessions were created by users on your website over the specified time period?

• Number of Engaged Sessions: Total sessions with user interaction.

• Average Engagement Time per Session: Average time users actively engage.

• Engaged Sessions per User: Avg. sessions per user with engagement.

• Events per Session: Avg. user interactions per session.

• Engagement Rate: % of engaged sessions vs. total sessions.

• Event Count: Total recorded user interactions.

• Conversions (All): Total number of conversions on your website or app. Conversions can be any predefined goals or actions that you want users to complete, such as signing up for a newsletter or making a purchase.

• Conversions (Purchases): Number of sessions that resulted in a purchase conversion.

• Total Purchases: Raw count of all purchases.

You could even combine these metrics easily to deduce secondary metrics such as the number of sessions per user to give you a clearer idea of how well your customers are engaging with your website.

Analyze Referral Performance and Traffic

Referrals are often a great medium for attracting new customers bases to your product. Suppose you wanted to specify your analysis of user traffic to your website only to users who visited after referrals, so as to evaluate the effectiveness of referral campaigns or marketing strategies. Analyzing referral performance metrics like the number of new users you receive through referrals, or the number of sessions generated by users from referrals can give you a clear sense of how well your referral campaigns are performing, and whether or not they deserve your continued investment. Some of these metrics include the following:

• New Users from Referral: How many new customers visited your site after being referred to it?

• Total Sessions from Referral: How many new interaction sessions were generated on your site from referred users?

• Goal Conversion Rates from Referral: Out of all the sessions generated from referrals, what percentage was able to successfully convert / achieve a specified business goal?

• Note: What is specified as a goal can be customized depending on the specific performance targets your business is trying to achieve.

Airboxr's Referral Analysis template will allow you to perform these evaluations, tracking Google Analytics metrics pertaining to user traffic, sessions and goal conversions generated from referrals. This template also aggregates the above metrics to provide you with a list of the top referral domains for your website - i.e. the referral sources that direct the most user traffic, generate the most interaction sessions and are most successful at converting users to attain your business goals. With these insights, you will be able to evaluate the success of your referral campaigns, and also identify the referral sources that most effectively facilitate the pursuit of your performance goals!