Measure how well your products acquire and retain customers

Measure how well your products acquire and retain customers

Measure how well your products acquire and retain customers

Identify which product or product categories acquire and retain the most customers for your store.

Only four steps to run your first report

Run automated report
Login with Google
Connect your store
View results

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This Hop maps customer spend based on their first purchased product and observes the value of their consecutive purchases within the specified timeframe. This is especially useful to identify the products that drive customer retention and spend. To better understand the report, here’s what each metric means:

  • First Time Customers: Number of first-time customers that purchased the product.

  • First Order Total Sales: The total sales value of the first order from first-time customers who purchased the product.

  • All Consecutive Total Sales: This is the consecutive total sales value (ie excluding the first order total sales) from first-time customers who had the product in their first order.

  • Total Orders: Total number of orders from customers who purchased the product in their first order.

  • Average Customer Value: This is calculated by dividing the sum of the First Order Total Sales and All Consecutive Total Sales by the number of First Time Customers.

  • Rank: This is a ranking of Average Customer Value for all products in the report.

For better decision-making, run this report to cover long periods (at least 6 months). It is also important to note that this report is sorted by product category.

Integration(s)

How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

Identify Key Products for Retention: By analyzing which initial products lead to higher consecutive spending, stores can focus on promoting these key products to attract new customers who are likely to become repeat buyers. This helps in strategic product placement and marketing efforts.

In This Report

Metrics

  • First Time Customers

  • First Order Total Sales

  • All Consecutive Total Sales

  • Total Orders

  • Average Customer Value

  • Rank

Grouped By

  • Product Category

  • Product

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.