Daily Performance Monitoring: The report allows e-commerce stores to monitor their daily performance across various metrics, including the number of users, new users, sessions per user, page views, and pages per session. This daily tracking provides a real-time snapshot of website popularity and user engagement, helping businesses stay informed about fluctuations in traffic.

Purchase Funnel Analysis: The report delves into the various stages of the purchase funnel, from product views to orders. Tracking these metrics gives an idea of user behavior as they progress through the funnel. The product view-to-order conversion rate specifically highlights the effectiveness of the website in converting product interest into actual purchases.

Identifying Drop-Off Points: Tracking metrics at each stage of the purchase funnel helps identify drop-off points where users may abandon their journey. For instance, a high number of product views with a low add-to-cart rate may suggest issues with product presentation or relevance. Identifying these drop-off points enables businesses to address specific challenges and improve conversion rates.

Campaign Effectiveness Assessment: E-commerce stores running marketing campaigns can assess the impact of their efforts by examining the correlation between campaign periods and changes in web traffic and conversion rates. This assessment helps in evaluating the return on investment (ROI) of marketing initiatives and adjusting strategies based on campaign performance.

Trend Identification: Over time, the daily tracking of web traffic and purchase funnel metrics allows e-commerce stores to identify trends and patterns. Businesses can recognize peak days of activity, seasonal variations, and the impact of promotions or events on user behavior.