Geographic Performance Analysis: By examining metrics such as users, new users, engaged sessions, and engagement rate for each region, businesses can identify regions with high user engagement and areas that may require targeted marketing efforts.

Conversion Rate Variations: Analyzing conversion-related metrics such as all conversions, add-to-carts, checkouts, and e-commerce purchases by region enables e-commerce stores to identify regions with high conversion rates. This can inform targeted marketing campaigns, while those with lower conversion rates may benefit from customized promotional strategies or website optimizations.

Localization and Regional Targeting: With insights into region-specific performance, e-commerce stores can implement localization strategies. This includes tailoring website content, marketing messages, and promotions to cater to the preferences and cultural nuances of specific regions.

Market Expansion Opportunities: Identifying regions with increasing user engagement and positive conversion trends presents data to back up an opportunity for market expansion. E-commerce businesses can leverage successful performance in one region to inform strategic decisions about entering new markets or intensifying marketing efforts in existing ones.