Reporting & Analysis
Oct 17, 2023
TLDR
Airboxr's Cross-Sell Analysis Hop provides detailed insights into customer buying behavior across products. For all customers who purchased Product A, the report shows the percentage of those customers who subsequently purchased Product B. It helps optimize marketing campaigns, refine product recommendations, and enhance inventory management.
Planning a remarketing campaign using ads, email, or SMS? You’ll want an easy way to identify which products you should be promoting. Luckily, Airboxr can do that analysis for you, with one click.
The Cross-Sell Analysis Hop gives a detailed analysis of customer buying behavior across your products. For all customers who purchased Product A, the report shows the percentage of those customers who subsequently purchased Product B.
For example, let’s say product A is an iPhone 15, and product B is a MagSafe wireless charger. This report may show that 70% of customers who purchased an iPhone 15 also bought a MagSafe wireless charger in subsequent orders, indicating a high demand for wireless charging of their new iPhone 15s.
The report may also show that 45% of customers who purchased an iPhone 15 subsequently purchased a Belkin Wireless Car Charger with MagSafe. This indicates not only that buyers want wireless charging, but also that they want to charge their phones in the car.
Knowing insights like these can help with:
Personalized Marketing Campaigns - knowing that 70% of customers eventually buy a MagSafe wireless charger, you can prepare follow up email, SMS, or ad campaigns to retarget buyers of the iPhone 15 with this specific product.
Optimizing Product Bundling Strategies - you may want to create a bundle of the MagSafe wireless charger and the Belkin Wireless Car Charger with MagSafe, to encourage more buyers to purchase the latter product.
Refining Product Recommendations - this information can be fed into your on-page recommendation algorithms so buyers see both relevant accessories at the time of buying the iPhone 15.
Enhancing Inventory Management - knowing your customers’ purchasing behavior lets you stock up on products that tend to be in demand, and prevent lost sales opportunities.
Improving Customer Experience - the ability to do all of the above contributes to a better overall shopping experience, as you show customers what they may actually want and need.
Here’s a quick tutorial on how you can create this report using Hops powered by Airboxr:
Step one: Select the hop
You can access the hop from our Hops Marketplace.
Step two: Customize your report (Optional)
There are two things you can customize about this Hop; the time period of the report and the first product SKU and second product SKU.
Time Period
You can adjust the time period with pre-defined options or a custom time range.
SKU Bought First and SKU Bought After
The SKU bought first filter gives you the freedom to select the first purchase SKU you want to see in the report.
The SKU bought after filter gives you the option to select the product SKU included in consequent orders after an initial SKU was bought.
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Step three: Run the Hop
Airboxr will pull the data from Shopify, run the analysis, and have your report ready in a matter of seconds.
Bonus: Schedule your Cross-Sell Analysis report
You can easily schedule your report on your sheet so it updates automatically. Simply click on the Schedule button to set up a schedule. You can also enable notifications via email.
If you need a custom report built, feel free to reach out to us via our in-app chat.
