Hop Designer
Mayank Verma
Category
Revenue, Marketing
This report is useful for assessing the performance of coupon codes. It provides insights into how frequently they are used and the sales value they are able to generate. The redemption count represents the number of times the coupon code has been used. The discount value refers to the total amount of discount that the coupon has provided to shoppers. The Sales-driven column represents the total sales value attributed to the coupon after the discount has been applied.
By customizing this report to align with the validity time periods of the coupon, you can gain insights into the performance of the coupon during different time periods.
Integration(s)
How to use this Hop.
Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.
Coupon Code Effectiveness Evaluation: The report allows e-commerce stores to assess the performance of coupon codes by providing insights into how frequently they are used. By analyzing the redemption count, businesses can identify which coupon codes are more popular among customers. This information is crucial for evaluating the effectiveness of different coupon campaigns and understanding customer preferences for specific promotions. You can also get a list of customers who used a coupon code for personalized campaigns using the Order Export Hop.
Quantifying Discount Value and its Impact on Sales: The report includes the discount value, representing the total amount of discount provided to shoppers. E-commerce businesses can quantify the impact of discounts on overall sales by examining the Sales-driven column and comparing it to gross sales using the Gross Sales Hop. Understanding the correlation between discounts and increased sales helps in assessing the cost-effectiveness of coupon campaigns.
In This Report
Metrics
Redemption Count
Discount Value
Sales Driven
Grouped By
Code
See also:
Marked down vs Full price
Connect your Shopify store and automate this report. You will never have to manually work with data again.