Review your daily key marketing metrics

Review your daily key marketing metrics

Hop Designer

Shubham Kaushal

Category

Marketing

This report offers a thorough analysis of your marketing channels, specifically Google Ads, Facebook Ads, and TikTok Ads. It provides a detailed overview of how these channels are performing daily and their influence on your store's revenue and website traffic, utilizing data from Google Analytics 4. You can effortlessly access essential metrics from all these channels simultaneously through this report.

Integration(s)

How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

1. Performance Evaluation and Strategy Adjustment: Evaluate the performance of each marketing channel in terms of revenue, orders, and customer behavior. Identify trends and patterns to adjust marketing strategies in real time, ensuring optimal results.


2. Resource Allocation and Budget Optimization: Analyze cost-related metrics such as CPC and CPM alongside revenue data. Allocate marketing budgets effectively by prioritizing high-performing channels. Optimize resource allocation to maximize ROI and minimize costs.


3. Customer Behavior Analysis and Personalization: Utilize data from Google Analytics 4 to understand user behavior, such as bounce rates and sessions. Tailor website content and user experience based on this analysis, providing personalized interactions and increasing customer engagement.


4. Campaign Effectiveness and ROI Assessment: Evaluate metrics like CTR, orders, and ROAS across different ad platforms. Determine which ad campaigns yield the best results and focus efforts on refining and scaling those campaigns. Calculate the ROI of each campaign to ensure cost-effective advertising strategies.

In This Report

Metrics

  • Users

  • New Users

  • Sessions

  • Bounce Rate

  • Transaction per Session

  • Revenue

  • Total Orders

  • New Customer Orders

  • Returning Customer Orders

  • Average Order Value (AOV)

  • New Customers

  • Returning Customers

  • Total Spend

  • Return on Ad Spend (ROAS)

  • Cost per Click (CPC)

  • Click Through Rate (CTR)

  • Clicks

  • Cost per Mille (CPM)

  • Conversion Rate

Grouped By

  • Google Analytics

  • Shopify

  • Google Ads

  • Google Performance Max Ads

  • Facebook Ads

  • TikTok Ads

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.