Content Relevance Assessment: Viewer engagement metrics can provide insights into the relevance and appeal of the ad content. If viewers are actively reacting, commenting, or sharing, it might suggest that the content resonates with the target audience. E-commerce stores can assess which aspects of the ad are particularly engaging and use this information to refine content strategies.

Community Building and Interaction: Comments and interactions foster a sense of community around the brand. E-commerce stores can use the engagement report to identify active participants and engage with them directly. Responding to comments, acknowledging likes, and appreciating shares helps in building a positive online community, and strengthening brand-consumer relationships.

Social Proof and Trust Building: A high number of likes, shares, and positive reactions serve as social proof. This social validation builds trust among potential customers. Stores can use the engagement report to showcase the popularity and positive reception of their ads, enhancing the credibility of their brand and products.

Identifying High-Performing Ad Creatives: By tracking engagement metrics, e-commerce stores can identify high-performing ad creatives. Ads that receive a substantial number of reactions, comments, likes, or shares indicate content that captures viewer attention. Recognizing these successful elements allows businesses to replicate and iterate on them in future campaigns for consistent engagement.