Review your e-mail and sms flow message performance

Review your e-mail and sms flow message performance

Hop Designer

Mayank Verma

Category

Marketing

This report is a breakdown of key metrics to evaluate the performance of your Klaviyo email and SMS flows. It measures engagement (opens and clicks) and ties that activity to important outcomes like traffic, conversions, and revenue. By understanding how each message performs, you can optimize your flows to improve customer engagement and drive more sales.

Integration(s)

How to use this Hop.

Simply create an Airboxr account and connect your Shopify store to automatically run this export/analysis for your store. If you already have an account, click on the Add to my Collection button above.

  1. Identify High-Performing Flows: Spot which email and SMS flows generate the most revenue and engagement.

  2. Pinpoint Underperforming Messages: Find messages with low opens, clicks, or high unsubscribe rates to update or replace.

  3. Optimize Timing and Content: Use engagement data to decide when to send messages and what content works best for your audience.

  4. Test and Refine Strategy: Compare message variations (A/B testing) to see what drives better results.

  5. Track Revenue Impact: Understand which messages directly contribute to sales and which ones help move customers closer to purchasing.

In This Report

Metrics

  • Total Recipients

  • Open Rate %

  • Click Rate %

  • Revenue

  • Order Placed

  • Unsubscribe Rate %

Grouped By

  • Flow ID

  • Flow Name

  • Message ID

  • Message Name

  • Message Channel

  • Status

Additional parameters

  • Tag

Try this report for your own store.

Connect your Shopify store and automate this report. You will never have to manually work with data again.