Conversion Rate Optimization: Understanding the View to Add to Cart (ATC), Add to Cart to Checkout, and Checkout to Purchase conversion rates provides insights into where users might be dropping off in the purchase funnel for specific products. E-commerce stores can then focus on optimizing these stages to improve overall conversion rates and drive more sales.

Pricing and Promotions Strategy: The report assists in measuring the effectiveness of pricing and promotional strategies for each product. By correlating changes in Views, Add to Carts, and Purchases with pricing adjustments or promotions, e-commerce stores can refine their pricing strategies to maximize revenue.

User Experience Enhancement: Drop-offs at specific stages in the purchase funnel may indicate potential issues with the user experience, product descriptions, or checkout process for certain products. E-commerce stores can use this information to enhance the user experience, address pain points, and streamline the path to purchase.

Marketing and Advertising Optimization: Products that consistently show strong performance throughout the purchase funnel can become focal points for marketing and advertising efforts. E-commerce stores can allocate advertising budgets more strategically and create targeted campaigns to further promote these high-converting products.

Seasonal and Trend Analysis: Tracking the daily purchase funnel over time allows e-commerce stores to identify seasonal trends or fluctuations in product popularity. This insight is valuable for planning marketing campaigns, product launches, and inventory management based on changing consumer preferences.

Cross-Selling and Upselling Opportunities: Understanding the journey from Add to Cart to Checkout and Checkout to Purchase presents opportunities for implementing cross-selling and upselling strategies. E-commerce stores can recommend complementary products during the checkout process to increase average order value.