Profit-Centric ROAS Approach: The report shifts the focus from traditional ROAS, which considers revenue, to a more profit-centric approach. It highlights the profit generated for every dollar spent on advertising. This metric measures the effectiveness of advertising campaigns in driving profitable sales.

Pricing Strategy Refinement: The inclusion of COGS allows businesses to assess the impact of pricing on the overall profitability of each product. This insight informs pricing strategy refinement, helping e-commerce stores set prices that not only cover costs but also contribute significantly to profit margins.

Strategic Advertising Adjustments: The report empowers businesses to make strategic adjustments to their advertising campaigns. By identifying which channels or campaigns contribute most effectively to profitability, e-commerce stores can refine targeting, messaging, or creative elements to enhance the performance of high-impact advertising initiatives.

Performance Trend Identification: Over time, the report helps identify trends in the relationship between ad spend, sales, and profitability. Businesses can uncover patterns in the effectiveness of advertising efforts during specific periods or under particular market conditions.