Channel-Specific Performance Analysis: By examining user engagement and conversions across various traffic sources and mediums, stores can assess the performance of each channel. This analysis helps identify high-performing channels that drive meaningful engagement and conversions, enabling businesses to allocate resources strategically based on the channels that yield the best results.

Trend Identification and Seasonal Patterns: The report, presented daily, allows users to identify trends and seasonal patterns in user behavior across different traffic sources. Understanding how user engagement and conversions fluctuate over time helps businesses anticipate demand, plan marketing strategies for specific seasons, and optimize campaigns for maximum impact during peak periods.

User Behavior Insights: E-commerce stores can analyze user engagement metrics to understand how users from different channels interact with the site, the duration of their engagement, and the frequency of their sessions. This information is valuable for tailoring marketing strategies to align with the preferences and behaviors of diverse user segments.

Marketing Strategy Iteration: The daily nature of the report enables e-commerce stores to iterate and adjust their marketing strategies quickly. The option to schedule the report makes this more effective. By regularly reviewing engagement and conversion metrics, businesses can identify areas for improvement, experiment with new approaches, and adapt their marketing tactics in real-time to stay responsive to changing market dynamics.